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The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don’t usually come cheap. Without web analytics you can’t even begin to measure key performance indicators [...]
It used to be that for some people, when the subject of search engine optimization was discussed, there was a good chance that doorway pages, gateway pages or some general information pages probably came to their minds.
Since about 1995 or 1996, these have been the main techniques used by some web marketers. If you [...]
