SEO Today

Have you ever wondered what types of strategies the top search engine optimizers use for their own sites or the sites of their clients?
In an industry like the search engine industry, where no one can possibly know everything, it’s important to learn from trusted experts in the field. So for this article, I interviewed [...]

Since 1998 I’ve spent the first several months of each year looking for the very best search engine optimization (SEO) tips of the previous year’s end. This year I’ve come across the best SEO tips yet.
SEO Tip #1: Make Google Alerts Your Personal Online Spy
Google Alerts is a great way to let the world’s biggest [...]

When I decided a few weeks ago to write a series of articles for those new to search engine marketing (SEM), I considered whether there truly was a need to discuss the topic of Meta Tags. After all, this topic has been so heavily discussed that anyone remotely interested in search engine marketing would [...]

Ever since Google started analyzing backward links with PageRank (PR), link popularity has become an important criterion in most search engine algorithms. There are a number of strategies you can use for improving your link popularity, and some will work better than others, depending on the nature of your site.
How Many Links Do You [...]

Most people have heard of the hall of fame, but to many, the hall of shame may not be as well known. My goal in this article is to help ensure that you never have an opportunity to be in it, not even from a distance! Here are some ways that a website owner or [...]