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Keyword Trademark Infringements
On May 19, 2004, auto insurance company Geico sued Google and Overture for allegedly violating its trademarks in search-related advertisements, in a salvo against the Internet companies.
The insurer charged the two companies with infringing on its trademarks when they sold them as keywords to Geico’s rivals so that the protected terms could appear in [...]
KeywordTool - A new Web Marketing ROI Calculator
In the beginning, search engine marketers were only concerned about top 10 rankings. Do you remember those days? Then, as things progressed and we began to work “smarter,” we began to take note of how those top 10’s were actually converting to traffic and sales.
After all, in any marketing campaign, the true bottom line should [...]
