Very good webmercial from a search engine marketing firm:

With so many search engine optimization company’s out there, why do we, The Search Engine Guys stand out from the rest?

Be on the lookout for more and more of these types of videos in 2009 - video marketing is going to be a buzz word that you hear allot about over the next few months.

Unlike existing alternatives, RapidaptSM is able to boost conversion rates right from the start, even during the testing period. Its unique self-adjusting method adapts to visitor traffic in real time and, after a very brief learning period, narrows content variations to those that produce the highest conversion rates. RapidaptSM provides higher revenues far faster than the competition.

“RapidaptSM moves multivariate testing to an entirely new level,” states Andy King, President of Website Optimization. “It’s main advantage is speed. For a typical test, Rapidapt takes 10 to 100 times fewer page views to arrive at a significant result. This capability makes multivariate testing an important, affordable tool for small to mid-sized websites.”

“Rapidapt automatically adapts to visitor behavior by promoting better (and demoting worse) content variations in real time to arrive at the best possible combination sooner. The bottom line; a far quicker, less expensive path to website success.”

RapidaptSM Benefits Include:

* Faster results - Our self-adjusting method adapts to find the best combination of web page variables in 1/10 to 1/100 the time!
* Lower traffic requirements - Small to mid-sized sites can now reliably test and optimize landing pages.
* Lower cost - RapidaptSM costs 5 to 10 times less than the competition.
* Faster profits – You’ll realize higher conversions while the test is running!
* No guesswork - Using a patent-pending self-adapting method our software tests different content variations (headlines, page copy, offers, layout, and style) to find which combination gives you the best conversion rates and thus sales. Our adaptive multi-variable split testing takes the guesswork out of conversion rate optimization. The numbers speak for themselves!
* 100% Guarantee – We guarantee RapidaptSM will significantly increase your conversion rates.

For more details about RapidaptSM call us at 877.SITEOPT (877.748.3678) for more information.

About Web Site Optimization:

Web Site Optimization, LLC provides web performance and search engine marketing services that “tune up” web sites for increased usability, conversion rates, traffic, and profitability. For more information visit Website Optimization www.WebsiteOptimization.com

WebTrends, a leading provider of web analytics and online marketing solutions, has partnered with easyJet to continually optimize 24 of the European airline’s online properties and help customers find and book flights, rental cars and hotel rooms, resulting in significantly more online travel bookings.

“In the airline sector, the competition for the customer is always fierce,” says Andrew Berks, head of marketing services at easyJet. “This makes it absolutely crucial that we make our web site the one that travelers turn to, especially during the holidays—one of our busiest times of the year.”

To accomplish this goal, easyJet vigorously tested several vendors’ offerings, and chose to implement WebTrends solutions. With WebTrends, easyJet can monitor online user behavior and constantly develop and optimize its web sites (easyJet.com, holidays.easyJet.com) and marketing campaigns to better fit customer demands.

For instance, after implementing the WebTrends solutions, easyJet was able to extract data showing dwell time significantly increased on promotion-heavy pages. After redesigning the pages to make the display of its ancillary products simpler and clearer, conversions for car rentals increased by 38 percent, while dwell time decreased significantly. WebTrends also allows easyJet to analyze known traffic peaks to see what is happening on an hour-by-hour level. The airline has discovered that lunchtime is among the highest traffic periods, but most purchases tend to occur in the evenings, providing the company insight into how its customers shop.

“We’re laser-focused on giving customers the best counsel and useful tools that will make them successful,” said Alex Yoder, CEO, WebTrends. “We’re proud to play a fundamental role in helping easyJet come out on top.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com.

About easyJet

easyJet is Europe’s leading low-fares airline and currently operates 137 aircraft on 352 routes between 88 airports in 23 countries. easyJet carried over 37 million passengers in the past 12 months. easyJet flies to:

Book online at www.easyJet.com.