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If you participate in a PFP (Pay for Placement) ad program such as offered by Overture or a few other companies, bid management tools (BMT) can simplify your life quite a bit, while at the same time, they might help increase your ROI.
Bid management tools can automatically adjust an advertiser’s bids and positions on PFP [...]
In the beginning, search engine marketers were only concerned about top 10 rankings. Do you remember those days? Then, as things progressed and we began to work “smarter,” we began to take note of how those top 10’s were actually converting to traffic and sales.
After all, in any marketing campaign, the true bottom line should [...]
