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Maximum Search Engine Promotion Productiveness

An important element to being productive in search engine promotion is to continually stay focused on the goals of your web site campaigns. When I say “stay focused” though, what comes to mind? Most likely you are thinking, “Concentrate on what increases relevant traffic.” While that is one way to stay focused and [...]


Technical SEO Overview and Design Issues

Jill Whalen reviews some common SEO design issues in this clip from the High Rankings Search Marketing DVD.


Six Tips to Stretch and Maximize Your PPC Dollars

If you’re like most website owners, you’re constantly looking for ways to attract quality traffic without it costing you advertising dollars you can’t afford. One major problem is the continually increasing pay-per-click bids, making it impossible for the “little guy” to compete.
Are there any alternatives?
Yes! But before you write off any of these ideas, you [...]


Top 5 Reasons You Should Not Be Using AdWords

Google AdWords is a pay-per-click advertising solution that many people hate.
The reason that they hate it is because in most cases they have either tried it and failed miserably or have read horror stories that other people have posted on the various internet marketing message boards.Here are the top 5 reasons that that you should [...]


Rising Above the SEO Reputation

How many times have you seen an article referring to SEO (search engine optimization) as a “Black Art” or “underhanded”, “manipulative”, “sleazy”, “deceptive”, “sneaky” etc?. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis by [...]