SEO Today

An important element to being productive in search engine promotion is to continually stay focused on the goals of your web site campaigns. When I say “stay focused” though, what comes to mind? Most likely you are thinking, “Concentrate on what increases relevant traffic.” While that is one way to stay focused and [...]

The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don’t usually come cheap. Without web analytics you can’t even begin to measure key performance indicators [...]

Let’s step out of our normal way of thinking and consider what the major search engines ultimately are trying to accomplish. They want to provide the best and most accurate search results to website visitors. We are a select few people (SEO) that want to manipulate those results - and we often times do a [...]

On May 19, 2004, auto insurance company Geico sued Google and Overture for allegedly violating its trademarks in search-related advertisements, in a salvo against the Internet companies.
The insurer charged the two companies with infringing on its trademarks when they sold them as keywords to Geico’s rivals so that the protected terms could appear in [...]

After working with search marketing for eight years, I’m amazed at the number of otherwise intelligent marketers who enter their search campaigns without a clue of how to measure the success of the campaign.
The entire motivation for looking at search optimization is because the CEO had a hissy fit because they didn’t rank for [...]

Here in the U.S., Google is everyone’s favorite search engine. That’s because it’s fast, is user friendly, and has a huge database. But the real clincher is that it works like magic - you can find anything. Google hit the Web in 1998.
Sergey Brin and Larry Page were grad students at Stanford, working on [...]

Ever since there have been search engines, there have been techniques that unscrupulous webmasters and shady search engine optimization firms have used to artificially boost rankings. As search engines caught on to these techniques, they devised ways to detect them without having someone physically look at each site (a practical impossibility, considering that several [...]