SEO Today

Brad Hill has worked in the online field since 1992, and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google.
His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are [...]

How has SEO changed over the years?
When I started in this business, SEO primarily consisted of authoring optimized META tags� those were the good ole’ days. While search today is a much better experience for the end-user, it has become more sophisticated for the SEO professional. Site architecture, corporate guidelines, budget cuts and other [...]

Let’s look at commercial searches and informational searches; do you see the two becoming distinct categories?
No. A central theme behind classical information retrieval theories is that users are driven by an information need. More granular search log analyses over the past years have attempted to categorize queries as “transactional” (commercial), “informational,” and “navigational.” The immediate [...]

No topic has received as much coverage recently as that of “local search” - the ability to find search results that are targeted to a users geographical preference. Google, Yahoo! and Ask Jeeves are all making impressive advancements with local search, but there is another company that is vying for the local search crown.
InfoSpace [...]