SEO Today

When it comes to search engine optimization strategy, there are basically two camps: those who view search engines as adversaries to be conquered at any cost, and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp [...]

SAN JOSE, Calif., Aug. 22 /PRNewswire/ — OBSNews.com — This week in San Jose more than 6,000 internet marketing professionals from around the world recently gathered to learn the secrets of search engines like Google, Yahoo, Microsoft, and Ask.com at the Search Engine Strategies Conference & Expo.
The week long conference provided education, hands-on training, and [...]

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.

When I decided a few weeks ago to write a series of articles for those new to search engine marketing (SEM), I considered whether there truly was a need to discuss the topic of Meta Tags. After all, this topic has been so heavily discussed that anyone remotely interested in search engine marketing would [...]

Search Engine Optimization (SEO) Specialist Anthony Troia and Business Analyst Yong Lee have defined the SEO space by creating the first New Jersey company to bring you SEO services exclusively.
SWAY has just opened its doors at One Bridge Plaza, Suite 275 Fort Lee, NJ 07024. The office overlooks the greater NY/NJ area and provides plenty [...]

If you participate in a PFP (Pay for Placement) ad program such as offered by Overture or a few other companies, bid management tools (BMT) can simplify your life quite a bit, while at the same time, they might help increase your ROI.
Bid management tools can automatically adjust an advertiser’s bids and positions on PFP [...]

This past weekend, Network Solutions Senior Vice President Stephanie Leffler paid a visit to MSNBC’s “Consultants Corner”, where she talked about how companies can ensure that their Web sites come out at the top of the search engines.
Because being found via search engines such as Yahoo! or Google can be the difference between success and [...]

Yahoo!’s new Search Subscriptions, now in beta, means two things for SEO. The first thing it means is that organic search is dead. Finished. It finally happened. Everyone can go home. The second thing it means is that SEO is more important than ever was before.
Allow me to explain.
What Yahoo! Search Subscriptions is Yahoo! [...]

Today, I will slightly steer away from the subject of search engine optimization and instead present what should be the most important considerations when designing or completely rebuilding an existing site.
While usability features are primarily intended for your end users, you should also think of the search engine robots (spiders) that will regularly come to [...]

If you have a Web site, have you ever wondered what a search engines sees when it visits our site to add the site to its index? Do you know that it doesn’t see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the “skeleton” [...]