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You are Browsing the August 2008 Archive:
Part 2 of an interview with Arnaud Fischer of InfoSpace
Let’s look at commercial searches and informational searches; do you see the two becoming distinct categories?
No. A central theme behind classical information retrieval theories is that users are driven by an information need. More granular search log analyses over the past years have attempted to categorize queries as “transactional” (commercial), “informational,” and “navigational.” The immediate [...]
