SEO Today

Very good webmercial from a search engine marketing firm:

With so many search engine optimization company’s out there, why do we, The Search Engine Guys stand out from the rest?

Be on the lookout for more and more of these types of videos in 2009 - video marketing is going to be a buzz word that you hear allot about over the next few months.

Discover the most effective strategies for improving search engine rankings. These ten tips will help you achieve top search engine placements for any website.

Tim Burners-Lee created the World Wide Web Consortium in 1994. Tim also created the Virtual Web library which is the oldest catalogue of the web. The history of the search engine is a fascinating story.

7 reasons why you should consider Pay Per Click Advertising. They're not what you think.

Search engine optimization is the art and science of making your web pages attractive to the search engines. Most people when the see the word search engine optimization start to panic, then they start thinking "art, science, I’m not creative enough or smart enough to ever master anything like that".

Search engine optimization is the art and science of making your web pages attractive to the search engines. But mention search engine optimization to some folks and you get winces. Some completely bury their heads in the sand. This in part is because search engine optimization is work.

(PRLEAP.COM) Website Optimization, LLC (WSO), a leading website optimization provider, announces RapidaptSM, their breakthrough adaptive multivariate testing service to ignite website conversions and profits for small to mid-sized companies. RapidaptSM is designed for websites with low to medium traffic that need higher site-related income fast. WSO’s Adaptive Multivariate Testing Service quickly generates more sales leads from existing site traffic.

Unlike existing alternatives, RapidaptSM is able to boost conversion rates right from the start, even during the testing period. Its unique self-adjusting method adapts to visitor traffic in real time and, after a very brief learning period, narrows content variations to those that produce the highest conversion rates. RapidaptSM provides higher revenues far faster than the competition.

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WebTrends, a leading provider of web analytics and online marketing solutions, has partnered with easyJet to continually optimize 24 of the European airline’s online properties and help customers find and book flights, rental cars and hotel rooms, resulting in significantly more online travel bookings.

“In the airline sector, the competition for the customer is always fierce,” says Andrew Berks, head of marketing services at easyJet. “This makes it absolutely crucial that we make our web site the one that travelers turn to, especially during the holidays—one of our busiest times of the year.”

To accomplish this goal, easyJet vigorously tested several vendors’ offerings, and chose to implement WebTrends solutions. With WebTrends, easyJet can monitor online user behavior and constantly develop and optimize its web sites (easyJet.com, holidays.easyJet.com) and marketing campaigns to better fit customer demands.

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